TORONTO — Canada can expect to see a lot more of Athens now that ‘This Is Athens’ has appointed Reach Global Marketing as its new agency of record.

This Is Athens, the Official Visitors’ Guide to the City of Athens, has retained the Toronto-based, full-service marketing agency to elevate its presence in Canada through public relations and media and consumer channels, as well as drive economic results through sales & marketing.

“We are so excited to continue welcoming Canadians to our beautiful city,” says Vangelis Vlachos, CEO of the Athens Development and Destination Management Agency. “We’ve seen strong interest from Canada in recent years so we understand this is a desirable market and we trust the Reach Global team’s experience and expertise to excite Canadian travellers to travel when the time is right.”

Charmaine Singh, President & CEO of Reach Global, added: “Aligning our business with innovative brands and industry trendsetters has always been our priority. I’m pleased to see a destination like Athens remain committed to Canada.”

Strategic direction for This is Athens will include customized three- to five-day itineraries, a focus on off-the-beaten-path activities, and strong storytelling to encourage Canadians visiting Greece to extend their stay within the city. Athens offers an array of family adventures, beautiful beaches, unique neighbourhoods, world-renowned arts and entertainment and vibrant nightlife

Reach Global’s head office is located in Toronto, with additional offices in Montreal and Vancouver. It also represents NYC & Company, Arizona Office of Tourism, Italian National Tourist Board, Visit Las Vegas, Tourism Authority of Thailand, Choose Chicago, Philippines Department of Tourism and the Bermuda Tourism Authority.