PARSIPPANY, NJ — Wyndham Hotel Group’s global transformation will reposition and revitalize its 16 economy, midscale and upscale brands to meet the needs of travelers regardless of their budget or traveling style, says the company.

Wyndham Hotel Group’s global portfolio consists of nearly 8,000 properties and approximately 679,100 rooms in 73 countries under brands including Wyndham Grand, Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Howard Johnson and Travelodge.

Guests will begin to see changes throughout WHG as early as summer 2016, from rejuvenated interiors and refreshed marketing campaigns to enhanced perks.

Travel and tourism is one of the fastest-growing industries globally, with its contributions to the global GDP expected to rise from $7.2 trillion to $11 trillion over the next decade as the global middle class more than doubles from two billion to 4.9 billion. With its powerhouse portfolio of nearly 8,000 hotels worldwide in the economy, midscale and upscale segments, WHG is “well-poised to meet these demographic tailwinds and lead the hospitality industry in empowering guests to have great experiences at a great value,” said WHG chief executive officer Geoff Ballotti.

“We’re unlocking the potential of our iconic brands,” he added. “It’s time.”

WHG says it will re-energize American classics such as Super 8, with a new brand promise: ‘An American Road Original’.

“Not all economy and midscale hotels are alike, just like no two travellers are alike,” said Josh Lesnick, WHG’s chief marketing officer. “We’ve taken our 16 brands and redefined them to stand for something that matters to the kinds of guests we welcome so there’s something for every kind of traveller, regardless of their budget.”