The WTAAA was incorporated in 2008 as an international non-profit trade association, advocating on issues impacting the global travel agency community.

As part of its mandate, the WTAAA engages “with like–minded organizations across the globe with a mission to improve business for member organizations, to share common problem-solving strategies and to foster more in-depth and meaningful working relationships within the travel and tourism industry,” according to a statement from ACTA.

Protecting travellers’ rights while ensuring the future success of the travel advisory profession is the dual mission of the WTAA.

Following its General Assembly and board meeting in Athens last week, the WTAAA has outlined key initiatives for 2025 and beyond, focused on enhancing the travel experience and empowering travel agents to better serve their clients.

For travellers, the WTAAA is committed to advocating for greater transparency in pricing, particularly in the context of new technologies like NDC. The organization says travellers should be able to easily compare options and make informed decisions.

Consumer protection and robust dispute resolution mechanisms are also high on the WTAAA’s agenda. The upcoming ‘Travel Right, Travel Smart’ campaign in 2025 will equip travellers with the knowledge and resources they need to protect themselves and navigate the complexities of modern travel.

For travel advisors, the WTAAA is focused on providing the resources and support needed to navigate the evolving complexities of the industry. This includes advocating for fair professional fees, addressing training concerns related to new technologies, and working with airlines and other industry stakeholders to ensure a level playing field.

Members of the association include representation from 57 countries on six continents across the globe.