PUNE, INDIA — Wellness tourism is on track to grow 10.69% from 2016 to 2020 and a new global wellness tourism report says one of the key drivers for market growth is the rise in stress on a global level.

The report also notes that one of the key trends will be the increasing popularity of spas and other related activities among men. In addition to massages, men are seeking other wellness activities such as manicures, pedicures, facials, Botox, and dermal fillers. The trend is fuelled by the aging baby boomers who want their outward appearance to reflect their energy and vitality.

Many men and women are undergoing facial aesthetic procedures for a youthful appearance. The demand for facial aesthetics is increasing particularly in the U.S., Brazil, Mexico, China, India, France, Italy and South Africa.

Currently the Americas account for more than 43% of the overall market share to dominate the global wellness tourism market.

The report also identified key players in the global wellness tourism market, including Accor, Allergan, Carlson Rezidor, Four Seasons, Fitpacking, Galderma, Hilton, Hyatt, IHG, Ipsen, KPJ Healthcare, Marriott, Miraval Resort & Spa, Mövenpick, Omni Hotels Management, Pravassa, Rancho La Puerta, Shangri-La and Starwood.