CALGARY — WestJet’s uniforms have a splash of pink for the month of October with the addition of a pink, custom-designed necktie and scarf in support of the Canadian Breast Cancer Foundation (CBCF).

Employees across the airline’s network purchased the limited edition neckwear, with 100% of the $45,000 dollars raised going to CBCF for breast cancer research, education, and support and information programs.

WestJet uniforms for Breast Cancer Awareness Month.

“Women represent more than half our workforce making breast cancer a cause worth supporting,” said Richard Bartrem, WestJet VP Marketing Communications.

WestJet employees were also out in full force for the CIBC Run for the Cure. As a proud supporter and official airline of the CIBC Run for the Cure, WestJet employees, their families and friends came together on Oct. 2 to participate at 26 locations across the country, raising more than $40,000 for CBCF. Over the past four years, WestJet and their employees have raised more than $340,000 for the cause.

To see how the day unfolded, visit WestJet’s Twitter, Facebook and Instagram links.

Meanwhile Porter Airlines pilots and flight attendants are wearing custom ‘Fly Pink’ epaulets and pins to raise awareness for breast cancer throughout October.

Pilots from the airline’s ‘Women Soar at Porter’ committee, which focuses on making Porter the airline of choice for women in aviation, are leading the company’s involvement in Fly Pink. All proceeds from various fundraising initiatives throughout the company will support the Canadian Breast Cancer Foundation.