CALGARY — In support of breast cancer awareness month, WestJet has announced several new initiatives that will run throughout October.

The airline has unveiled updated uniforms for the fourth consecutive year that include pink aprons, along with custom-designed pink neckwear, hats and personality pins of which 100% of the purchase price will go to the Canadian Cancer Society breast cancer cause.

Moreover, as a partner of the Canadian Cancer Society (CCS) and the official airline of its CIBC Run for the Cure for the seventh consecutive year, WestJet provides CCS with the gift of flight, helping the organization reduce administration expenses. Over 30 teams featuring close to 500 WestJetters and their networks will also be participating in the race (taking place on Oct. 6) at 57 locations across Canada.

“WestJet and WestJetters are committed to making breast cancer beatable and for the seventh consecutive year we’re joining alongside a collective of Canadians to raise awareness and funds throughout the month of October,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “Since 2013, through WestJetters’ dedication and fundraising, we’ve been able to raise over $500,000 in support of a future without breast cancer. We’re inspired to wear pink and raise funds in support of research, education and awareness programs.”

Andrea Seale, CEO of the Canadian Cancer Society, added that the CIBC Run for the Cure unites Canadians across the country. “With the support of that collective and our dedicated partners like WestJet, we fund the best breast cancer research and provide the largest cancer support system in the country. We are incredibly thankful to WestJet for their ongoing commitment to the breast cancer cause.”