CALGARY — WestJet played host to more than 40 members of its Travel Agent Advisory Board (TAAB) at Mexico’s Paradisus Playa del Carmen for its annual conference this week.

Representing more than 30 agency partners from across Canada, the TAAB members participated in discussions on the future of WestJet “and what the airline’s travel partners can look forward to in 2019”, says the airline.

After a welcome event on Dec. 3, TAAB members got down to work, engaging with guest speakers from WestJet on topics including Loyalty and WestJet Rewards, WestJet Vacations Operations, the airline’s new 787-9 Dreamliners and its strategy for Premium and Business travellers, WestJet’s enhanced Business Travel Program and WestJet Air Groups.

The theme of this year’s event was ‘Enhance, Evolve and Expand’. The key focuses for the in-depth workshops and presentations were the upcoming enhancements to WestJet’s products, the evolution of WestJet into a global airline and the expansion of the airline’s reach into international markets.

WestJet’s new 787-9 Dreamliners and Premium traveller product were a central part of the discussions.

“As with all our TAAB events, the past few days have generated some fantastic conversations and valuable insights,” says Jane Clementino, WestJet Director, Agency Sales. “As respected partners, we look to the TAAB to collaborate on our strategies for both WestJet and WestJet Vacations. We wanted this year’s focus to be on educating our members about our new products and services, and all the opportunities we’re opening up for travellers in Canada and beyond.”

Clementino added: “We know the TAAB is excited about where we’re going, and we want them to share that excitement with their colleagues back home.”