CALGARY — WestJet has become the first airline in production with the FLX Shop & Price solution, considered to be the next generation shopping and pricing engine from Farelogix.

The technology provides WestJet with substantial cost savings opportunities, improved response times, flexibility and the ability to modify ATPCO fares. It is currently in production for a number of travel agencies and technology providers that are shopping and booking WestJet content via WestJet Direct, the airline’s Level 2 NDC-certified API solution powered by Farelogix.

FLX Shop & Price is designed for airline-controlled NDC shopping and pricing, with an engine that provides full support for ATPCO-based fares as well as non-ATPCO fares managed directly by the airline. It is fully interoperable with other Farelogix ‘offer engines’ for off-PSS merchandising, availability calculation and schedule building. The engine can be hosted by the airline or, as is the case for WestJet, hosted by Farelogix.

“WestJet is the first airline in production with the FLX Shop & Price solution, following our launch of this technology last year,” said Jim Davidson, CEO of Farelogix. “By taking control of its offer using next generation technology for shopping, WestJet is better positioned to compete for customers, react to competition, and improve revenue management through dynamic pricing strategies. It’s great to see an innovative airline like WestJet work towards being a single source of truth for its offers.”

WestJet has been in production with key components of the Farelogix Airline Commerce Gateway for several years. WestJet Direct is powered by FLX Shop & Price, Open Connect, and FLX Merchandise, the Farelogix merchandising offer engine for branded fares and ancillary offers. As both FLX Shop & Price and FLX Merchandise use the same rules engine and offer interface (FLX Rules and Offer Designer), it was easy for WestJet to set up, manage, and control its own dynamic offer program.