LANGLEY, UK — WestJet and Travelport have signed a new long-term content distribution deal that will allow the airline to improve its retailing capabilities.

The deal, which includes the future implementation of WestJet NDC content, makes Travelport the first GDS to sign a New Distribution Capability agreement with the airline. 

As part of the agreement, Travelport’s agency customers will continue to have access to WestJet’s content, including ancillary services. WestJet, meanwhile, will continue utilizing Rich Content & Branding (RC&B) services from Travelport, which helps agencies operate as modern retailers with the ability to easily view, compare and sell the carrier’s range of product offerings. 

The companies will work together to ensure travel agents have access to the wide range of offers and fares from WestJet, along with full servicing capabilities. 

“This is an exciting time for travel distribution and Travelport’s ability to help agencies operate as modern retailers aligns with the value proposition across our wide range of products,” said Jorge Rozo, VP Pricing, Revenue and Distribution at WestJet. “This new agreement ensures that together, WestJet and Travelport deliver a future modern retailing experience for our agency partners and travel customers so that they can easily search, shop and service our fares and ancillaries.”

Bruce Hyatt, Head of Air Partners – Americas at Travelport, added: “This agreement shows our commitment to deliver retail-ready content and more value to our agency customers in North America and the rest of the world. As WestJet looks to enrich its content distribution strategy, we will work closely with their team to ensure agents using Travelport+ can provide a seamless shopping and booking experience for their travelers when booking WestJet.”