ATLANTA — Accelya and WestJet have signed a new multi-year FLX Platform agreement, to facilitate WestJet’sNDC offering.

The tech provider says that the Accelya FLX Platform enabled more than half of all global NDC transactions in 2023 according to data from T2RL, and generating more than 350,000 offers per second.

The FLX Platform strengthens WestJet’s ability to drive personalized offers to improve the passengers experience through all channels, says Accelya CEO Sam Gilliland.

“Accelya’s FLX Platform is generating more than 350K offers each second to power the retailing of the world’s leading airlines. We are delighted to add WestJet as a partner enabling them to take control of their distribution and retailing future. Accelya are focused on delivering an innovative and scalable modern retailing experience for airlines moving on the Offer and Order transformation journey,” said Gilliland.

He added that Accelya’s NDC offering, a core enabler of airline-retail agency connectivity, has servicing at its core and links airlines with over 70,000 travel agents.

WestJet’s VP, Pricing, Revenue & Distribution, Jorge Rozo, said: “WestJet’s partnership with Accelya will allow us to deliver on our distribution vision, aligning WestJet’s value proposition across our wide range of channels. WestJet is focused on delivering an exceptional guest experience grounded on servicing standards and flexibility and the Accelya FLX Platform will be instrumental in achieving this goal. We are excited to partner with Accelya and leverage their expertise in driving real NDC adoption that translates into benefits for all of our guests and partners.”