TORONTO — Tourism to Israel will return, and the Israel Ministry of Tourism (Canada) is actively working to support its partners in these difficult times.

That was the message from an IMOT Canada briefing yesterday, where Fiona Kosmin, Director of Marketing and Partnerships, Canada and Jerry Adler, Deputy Director for Canada and Director, PR & Communications, connected with consumer and trade partners.

Most importantly, IMOT Canada is focused on “what happens the day after”, when tensions subside and when travel returns to Israel, said Kosmin and Adler.

Israel “is a destination that is beautiful, and will remain beautiful,” said Kosmin. “It’s a waiting game.”

Adler, who in his 20+ years with IMOT has been through more than a few ups and downs as world events play out, noted that IMOT “is about tourism – it’s not about geopolitics – and that’s something we’re proud of.”

IMOT is focused on promoting tourism to Israel, with agent fams, press trips and more as soon as current events allow, he added.

“We want to work with you, please reach out to us, we’re here to support the travel trade,” said Kosmin, in a message to travel retailers and suppliers. “Israel is an amazing destination and it will be once again.”

For inspiration for Israel travel check out goisrael.com.