TORONTO — Destination Toronto has appointed Andrew Weir as President & CEO, effective May 1.Weir has been an integral member of the leadership team at Destination Toronto for the past 18 years, most recently as Executive Vice President.

Weir has also served on numerous boards across the industry, including Destination International’s DMAP Board and as Chair of the Tourism Industry Association of Ontario (TIAO) from 2021-2023.

“Having conducted a thorough North American search, we are thrilled to announce Andrew Weir as Destination Toronto’s new President & CEO,” said Rekha Khote, Chair of the Board of Directors at Destination Toronto. “Andrew is the right leader for our organization, bringing a deep understanding of Toronto’s visitor economy, a vision for the business, and the ability to bring people together. We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business.”

In his most recent role as Executive Vice President, Weir led strategic partnerships between the tourism industry, broader business leadership and government, laying the foundation for the continued growth of the visitor economy and its contribution to the region. Prior to that, as Chief Marketing Officer, he championed an organizational transformation to align sales and marketing through powerful brand storytelling.

“I’m deeply honoured and excited to lead Destination Toronto at this critical time,” said Weir. “Toronto is Canada’s most-visited destination, and for good reason. The genuine diversity and vibrancy of our arts, food, festivals and neighbourhoods, against one of the world’s truly spectacular skylines, continue to excite and attract visitors from around the world. The opportunity of tourism and meetings in Toronto is immense and we have seen the power of visitor spending to elevate our economy and community.”

In 2023 Toronto welcomed close to nine million overnight visitors, generating more than $7 billion in visitor spending.