BRISBANE — Flight Centre is going Hollywood with a newly launched TV show called ‘The 48 Hour Destination’.

Recently debuting on Channel 10 in Australia, the in-house produced travel series comprises 13 episodes and highlights how to spend two days in destinations like San Francisco, Vancouver, Phuket, Hong Kong, London, Los Angeles, New York, Auckland and more.

According to KarryOn, seeing how the show is produced by a travel group, the underlying message in each episode is to book through a consultant. Host Greer Gardiner, a Flight Centre consultant, pushes this message in each destination he visits.

“This is a truly integrated marketing approach working together across brand, product, creative and content to bring this to life,” said Luke Wheatley, Flight Centre Travel Group Head of Creative Studio.