TORONTO — VoX International’s new hire will be responsible for managing the PR and media relations for the Lee County Visitor & Convention Bureau and Hawaii Tourism Canada accounts at VoX International.

Shahfreen Elavia has joined the team at VoX in the role of Senior Public Relations Manager.

Elavia recently managed the national PR and marketing activities in Canada for San Francisco, West Hollywood and Maryland.

Before immigrating to Canada, Elavia was with Indiva Marketing in India where she managed luxury hotel clients including One and Only resorts, Atlantis The Palm Dubai and the Mandarin Oriental Group and St. Mortiz, Switzerland.

In other news VoX International is also proud to announce that President Susan Webb is the 2019 inductee to the Sheridan Business Hall of Fame. She’s the first tourism leader inducted since the Hall of Fame started in 2006.

Webb, an honours graduate of Sheridan College’s Travel and Hospitality program, has worked in the travel industry for over 40 years, holding positions in retail, tour operating, cruise line, incentive travel and the airline industry before founding VoX International with two colleagues.

Active in many industry organizations, Webb is currently the president of Skal Toronto, President of Discover America Canada and the past President of Skal Canada. Webb is also a member of SITE and sits on advisory boards for various tourism and hospitality programs in Canada.

Susan Webb is the 2019 inductee to the Sheridan Business Hall of Fame

Speaking at the induction ceremony in Toronto, Webb said: “Sheridan not only provided me with the skills I needed to launch my career, it also showed me the number of avenues I could pursue within the industry. My professors actually worked in the industry, and impressed on me the importance of good work ethic, as well as how impactful it is to form lasting industry relationships.”