TORONTO — VoX International has added The St. Maarten Tourism Bureau to its growing client roster.

As part of the new partnership, VoX will be providing a range of public relations, trade, consumer and MICE activities, including media and trade outreach, destination training, fam trips and co-op marketing campaigns. 

The goal, says VoX, is to re-introduce St. Maarten to Canadian trade and consumers, positioning the destination as a bucket-list destination and to drive increased tourism to the area. In 2022, over 28,000 Canadians made overnight visits to St. Maarten.

“We are thrilled to welcome St. Maarten to our family of clients,” said Susan Webb, VoX International President. “This is a truly special destination that offers unforgettable experiences for Canadians. We look forward to working with St. Maarten to promote the destination to Canadians who have never been, and those who wish to immerse themselves once again in the ‘friendly island’ life.”

St. Maarten’s Minister of Tourism, Economic Affairs, Traffic and Telecommunication (TEATT), Arthur Lambriex, added: “I am delighted to welcome VoX International as a new partner in our efforts to support the tourism industry in St. Maarten. Their expertise and commitment to excellence will be invaluable as we work together to promote this magical destination to the world.”

VoX International’s Cari Marotta, Account Manager Travel Trade, and Debbie Wegiel, Account Manager Public Relations, will manage the St. Maarten account, liaising with the travel trade, providing destination updates and developing PR and marketing plans. The team can be reached at stmaarten@voxinternational.com.