TORONTO — VoX International has added a new client to its growing roster – Broadway Inbound & the Broadway Collection.

The Toronto-based destination marketing firm will assist the company by working with travel agents, OTAs, tour operators, media and other partners across Canada to encourage the purchase of Broadway tickets ahead of trips.

Broadway Inbound is the global travel industry’s ticket source for live theatrical events in New York City and beyond, providing travel professionals with easy, direct access to event info and ticket inventory.

According to NYC & Company, over 712,000 Canadians are expected to visit New York City this year. Canada is now the fourth international market where Broadway Inbound has representation, joining the UK, Germany and Brazil.

“We are delighted to be a part of Broadway Inbound and the Broadway Collection’s growth into the Canadian market, supporting the company with its growth plans and raising its profile among the travel trade, media and group sectors here in Canada,” said Susan Webb, President of VoX International.

VoX’s Denise Graham will manage the Broadway Inbound account. She can be reached at denise@voxinternational.com.

For more information about Broadway Inbound and The Broadway Collection, go to www.broadwayinbound.com.