ORLANDO — Visit Orlando has launched a suite of enhanced websites to promote the destination to all types of travellers.

Following extensive research on its target audiences, VisitOrlando.com, OrlandoMeeting.com, VisitOrlando.org, MagicalDining.com and Spanish, Portuguese, French Canadian and German websites are now live.

“These new platforms are more than just websites — they serve as gateways to our destination for all of our unique audiences around the world, especially Canada.” said Casandra Matej, president & CEO of Visit Orlando. “As one of the first opportunities our Canadian audiences have to connect with our destination and make decisions about how they spend their time and resources, it is critical we make the experience as helpful and meaningful as possible.”  

New enhancements include:

• A more modern and engaging design that makes it easier for the user to navigate and embodies Visit Orlando’s Unbelievably Real brand. 
• Better performance with shorter load times to ensure a seamless and intuitive experience.  
• Greater accessibility built into the design, making it easier for users with visual or hearing impairments. 
• Multilingual support with more robust content for Spanish, Portuguese, French Canadian and German audiences. 
• Dedicated neighborhood pages with improved navigation and interactive maps, helping visitors more easily discover new areas of the destination. 

The redesign of Visit Orlando’s websites began more than 18 months ago, with the organization tapping Orlando-based research firm C3R to conduct extensive user testing. Following the results, Visit Orlando partnered with another Orlando-based company, Purple Rock Scissors, to transform the design of the websites, including:

• VisitOrlando.com: The official leisure website for domestic and international visitors now features an extensive events calendar, more than 1,500 member listings, valuable offers and inspirational articles.
  
• Four new in-language websites, each featuring more tailored content in their corresponding languages: Spanish (es.VisitOrlando.com); Portuguese (pt.VisitOrlando.com); French Canadian (fr.VisitOrlando.com); and German (de.VisitOrlando.com)
  
• OrlandoMeeting.com: A one-stop shop for meeting planners to learn more about Orlando’s offerings in the MICE market, discover available resources from Visit Orlando, and submit RFPs.
  
• VisitOrlando.org: A new hub featuring information on Visit Orlando, Orlando’s travel and tourism industry, career opportunities and research. It’s also the home for the organization’s media, travel industry professionals and Visit Orlando member websites (VisitOrlando.org/trade, VisitOrlando.org/media, VisitOrlando.org/members)
• MagicalDining.com: A central hub for Visit Orlando’s Magical Dining restaurant program, which takes place every fall featuring a charity component and over 100 of Orlando’s best restaurants offering prix-fixe menus at exceptional prices.