ORLANDO — Visit Orlando is packing its bags and heading to Canada for a Canadian road show this fall.

Back for a second year, the Orlando Canadian Sunshine Tour will visit Ottawa on Oct. 9 and Montreal on Oct. 10, bringing together travel advisors, tour operators, industry stakeholders and key Orlando partners to showcase what’s new in ‘The Theme Park Capital of the World.’ Each event will feature interactive sessions and networking opportunities, and provide travel advisors with hands-on trip planning experiences, from world-renowned theme parks and Michelin-starred dining, to cutting-edge hotels and local neighbourhoods.

“We are ready to spread the sunshine in Ottawa and Montreal, two key markets offering increased airlift into Orlando,” said Casandra Matej, President and CEO of Visit Orlando. “With Canada being our top international market, we value the opportunity to connect with our partners and further solidify Orlando as the top destination for Canadian travellers.”

The event schedule is as follows: 

• Ottawa (Oct. 9): 9:00 a.m. – 12:00 p.m., breakfast presentation at The Westin Ottawa
• Montreal (Oct. 10): 5:30 p.m. – 8:30 p.m., dinner presentation at Le Centre Sheraton Montreal

Participating partners include: Rosen Hotels & Resorts; Mears Transportation / Mears Connect; Grove Resort & Water Park Orlando; Universal Orlando Resort; Orlando World Center Marriott; Walt Disney World Swan and Dolphin + Swan Reserve; Marriott Village Orlando; Evermore Orlando Resort; and Walt Disney World Resort.

To register click here. 

The road show comes on the heels of the launch of Visit Orlando’s ‘Unbelievably Real’ Canada campaign on Sept. 2. Running until Nov. 4 and targeting the Ontario and Quebec markets, the campaign aims to drive travel demand for the rest of 2024 and early 2025, primarily through TV, out-of-home and digital display, online video, paid social and search engine marketing across Canada. New to the campaign are high-impact, out-of-home ads in Toronto’s Distillery District, as well as a 3D billboard at the Toronto Eaton Centre. A preview can be seen here. 

Earlier this year, Visit Orlando announced that Canada remains the city’s top international market, with more than 1.2 million visitors travelling to Orlando in 2023, the highest number from this market in Orlando’s history. The destination welcomed 6.13 million international visitors last year, an increase of 25% over 2022 numbers.

For more information about travel to Orlando, go to www.visitorlando.com.