ORLANDO — Visit Orlando has announced the hiring of AVIAREPS for the destination’s international trade sales efforts, which will include project work in Canada.

AVIAREPS will also provide trade sales representation for Visit Orlando in other key markets around the globe, including Brazil, Mexico, Colombia, UK, Ireland and Germany, as well as secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland.

“AVIAREPS has the ability to adapt international trade concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers and awareness,” said Casandra Matej, president and CEO for Visit Orlando. “The agency will be an extension of the Orlando-based team to specifically provide the travel industry with personalized service and education.”

AVIAREP’s duties will include supporting sales strategies and activities, in-market training and ensuring the trade is kept up to date on the destination’s performance. These actions will complement Visit Orlando’s efforts to drive international visitors to Orlando through sales efforts.

“We feel honored about the appointment as global representation agency for Visit Orlando,” said Thomas Drechsler, COO Tourism at AVIAREPS. “Our strong presence in both Europe and Latin America with owned offices in all key markets allows us a coordinated and localized sales approach.”

More information on specific resources for travel professionals, including collateral, sales aids and itinerary planners can be found on Visit Orlando’s travel trade site, VisitOrlando.com/trade.