“With entry restrictions to the U.S. lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination’s largest international market,” says Matej. “This new campaign captures the essence of our  destination – if you can imagine it, you can experience it here – that’s why Orlando is Unbelievably Real.”

The fall launch of Unbelievably Real will highlight the incredible and diverse range of attractions  and experiences across the destination, embodying the unique character of Orlando.

The television, digital,  social media and search engine marketing campaign will roll out nationally with an emphasis on Ontario, with audiences split 60/40 between families and adults travelling without kids. Digital mall boards will reach potential travellers  during the busy retail season along with billboards and advertising lighting up Yonge-Dundas  Square. The campaign will run for the remainder of 2022.

The campaign’s call-to-action drives consumers to VisitOrlando.com for information on theme  parks, things to do and see, dining, safety updates and more.

Travel advisors are encouraged to complete the Orlando Travel Academy to stay up to date on  the latest developments in Orlando, plus receive special benefits such as 50% off certain theme  park tickets and deeply discounted hotel rates. Visit Orlando will also be hosting interactive agent training events in Toronto and Montreal this December.