ORLANDO — Visit Orlando has launched a new campaign in Canada to entice travellers to escape the cold this winter season.

Called ‘Winter Doesn’t Exist in Orlando,’ the campaign runs from Nov. 13 through March 24, 2024 and includes digital display, social media and search engine marketing in Ontario, as well as digital and weather dynamic billboards featuring real-time temperature updates from Orlando. The complementing specialty and Ontario-focused television flight begins on Nov. 20.

“As temperatures drop, we want to remind visitors that Orlando is their one-stop vacation destination to soak up the sunshine this winter,” said Casandra Matej, president & CEO of Visit Orlando. “With everything from new theme park attractions and outdoor adventures to Michelin-rated dining and groundbreaking hotels, Orlando offers something for everyone.”

The campaign’s call-to-action drives consumers to VisitOrlando.com, where they can learn more about the destination and make an appointment for a complimentary, personalized, one-on-one Vacation Planning Service with one of Visit Orlando’s vacation planning experts for advice and guidance on building the perfect itinerary.

Visit Orlando is also hosting a series of training and marketplace events called the ‘Orlando Canadian Sunshine Tour’ for travel advisors and media in Calgary, Toronto and Halifax from Dec. 3-8, 2023. Travel advisors will have the chance to learn about all aspects of the destination through engaging educational sessions. The series will also mark the return of Visit Orlando to key markets, Calgary and Halifax, both offering new airlift to Orlando.