TORONTO — The winter forecast looks sunny indeed with the new Florida Guide for travel professionals, out today.

Launched in collaboration with Travelweek and available in both English and French in digital format, VISIT FLORIDA’s Florida Guide features 24 high-impact pages designed specifically with travel advisors in mind. A total of 17 world-class destinations across the state are featured, with details like ‘Popular Activities’ and ‘Top 3 reasons to visit’ highlighted for each. Also included are helpful resources, contact information and useful weblinks where travel advisors can go to for more information about each destination, agent training and more.

Perfectly timed ahead of the United States’ reopening to international visitors next month, and today’s confirmation that the U.S. side of the land border will also reopen in November to fully vaccinated Canadians, the online tool will prove to be a valuable resource for Canadian travel advisors.

“While other destinations are just now re-entering the market, Florida has been fully open and welcoming visitors since last spring,” says Dana Young, President and CEO of VISIT FLORIDA. “The leadership of our Governor and strategic marketing efforts of our team at VISIT FLORIDA have been crucial for these gains, and have positioned us as role models for the entire travel industry.

“With the return of our Canadian friends and other international visitors, we’ll be able to bring it back better than ever.”

To read the Florida Guide click here for English, and here for French.