TALLAHASSEE — VISIT FLORIDA has introduced its newest program for Canadian travel trade professionals: an e-learning platform called Florida Travel Pro.

The new program is designed “to help travel professionals nationwide discover the best the state has to offer and sell Florida like a pro,” says VISIT FLORIDA.

The collaborative online learning program promises to boost travel agents’ skill sets covering five main categories, from the basics and the beaches to attractions and nightlife.

The modules are fun and interactive, says VISIT FLORIDA, “far from standard textbook exercises”, with each module taking 12-15 minutes to complete.

The website, VisitFloridaTravelPro.com, is currently available in five languages, including French.

Travel agents and tour operators must complete all five modules designed to improve Florida knowledge and increase confidence in selling the Florida product to become a Florida Travel Pro.

Upon completion of the modules, users will be awarded a personalized VISIT FLORIDA Travel Pro Diploma.

Certified Florida Travel Pros will also receive a VISIT FLORIDA luggage tag, insider tips on ‘Things to Do in Florida’ and access to the exclusive Florida Travel Pro toolkit.

Florida Travel Pros will also be equipped with the Sales Companion mobile app, which will serve as a resource long after the program has been completed and can be accessed from anywhere.

VISIT FLORIDA says the goal is to make Florida selling easier by providing quick and easy access to promotional and sales resources via Fast Facts, and Supplier Directory and Discover areas in order to ‘be the expert’ anytime.

Certified Florida Travel Pros will also be the first to receive updated news and information on upcoming events, travel agent seminars and fams. See VisitFloridaTravelPro.com for details.