TORONTO — Travel industry veteran Tim Morgan has joined the Virtuoso team after making the jump from Travel Professionals International (TPI).

Effective immediately, his new role as Director of Business Strategy for Canada will see him assisting Virtuoso in developing its luxury leisure travel market in Canada. His first order of business will be attending Virtuoso Travel Week, the network’s largest event of the year, scheduled to take place Aug. 11-17 in Las Vegas.

“Tim’s extensive travel agency knowledge and industry connections make him well suited to help connect Virtuoso’s global vision with the specific needs for the Canadian market,” said David Kolner, senior vice president of Global Member Partnerships for Virtuoso. “With Tim’s help, we look forward to expanding our presence in Canada and serving our existing travel agency members even better.”

Morgan most recently served 13 years as vice president at TPI, a Virtuoso member agency.

“Through my time as a Virtuoso member, I came to know both the organization and the global network it has built, and became a fan,” he said. “Technology has always been a key interest, and it led me to serve as chair of Virtuoso’s Technology Committee. Now I look forward to helping Virtuoso build a stronger presence in Canada and maximize its potential.”

Morgan, who is based in Toronto, joins Joelle Goldman, director, U.S. and Canada, Global Member Partnerships, and Cindy Nelson, regional director, in overseeing travel agency relationships.