Contiki has launched its fall campaign, Contiki Legends, the series that works with celebrities and social media stars to target the millennial market.

For this latest campaign, Contiki teamed up with extreme sports and adventure videographer, Devin “Supertramp” Graham who shows off the Italy’s Amalfi Coast through cliff diving.

The video received 10,000 views in under 24 hours and currently has over 300,000 views.

For more information on the campaign, go to contiki.com/contikilegends.