SALT LAKE CITY — The Utah Office of Tourism has launched a new Utah Specialist Academy for travel advisors worldwide, including the Canadian market.

The Utah Office of Tourism is encouraging travel advisors to elevate their expertise about Utah by taking a learning journey through Utah’s unmatched destination experiences via the new Utah Specialist Academy. Travel advisors who complete the Utah Specialist Academy by June 30, 2023 will be in the running for the chance to win a September 2023 FAM to Utah.

Graduates of the academy will receive ongoing open access to the program and resources including up-to-date information, training updates, new Utah experiences to offer clients and access to the industry resource page with assets, itineraries and new product updates.

The Utah Office of Tourism’s Zach Fyne said: “With the Canadian market being Utah’s largest international source market and ranked number one, generating $174 million in spend and 274,000 visits in 2019, the goal of this program is to provide travel advisors with a general knowledge of the incredible experiences Utah has to offer. This knowledge will also give travel advisors the confidence and familiarity to sell our products before even stepping foot in the state. The resources, information and assets provided in this course will provide the necessary knowledge to close more leads and drive sales.”

The program provides travel advisors with the confidence and knowledge to sell the state to their clients and they will learn everything that makes Utah a welcoming destination to visitors from all backgrounds, cultures, and group sizes.

As travel advisors journey through Northern and Southern Utah, they will discover each destination offers unique features, local outfitters, essential highlights, dining and accommodation.

For more information and to register for the Utah Specialist Academy visit: www.visitutahspecialistacademy.com

Canyonlands National Park, Utah