TORONTO — Uplift is getting a rebrand, marking a new chapter of growth across Canada and the United States.
Following the company’s acquisition by Upgrade in summer 2023, the rebrand includes a new name for the Buy Now, Pay Later (BNPL) solution for retail and travel brands. Now under the name Flex Pay, it will retain all the features that customers love about Uplift, including flexibility, accessibility and responsible financial solutions.
Key highlights of Flex Pay include:
- Familiar Product Offering: Flex Pay continues to provide affordable, flexible payment options, empowering travellers and shoppers to spread costs over time.
- Expanding Network: Over 750 travel and retail brands use Flex Pay to enhance customer engagement and loyalty. That number has doubled in the past year.
- Steady Leadership: Led by Denise Heffron, Managing Director, Commercial and Canada, Flex Pay, the experienced leadership team remains dedicated to driving partner growth and innovation.
- No Changes to Existing Loans: Existing loans through Uplift are unaffected, with no changes to payment dates, amounts, or interest rates.
Since Upgrade’s acquisition of Uplift, the team has doubled its annual revenue, underscoring the demand for BNPL offerings. With the new Flex Pay branding, Upgrade aims to further scale its impact, supporting partners in delivering greater value to their customers, says Denise Heffron, Managing Director, Commercial and Canada, Flex Pay.
“I’m incredibly proud of what the team and our partners have achieved and look forward to this next chapter under a new name. Flex Pay will continue to build on Uplift’s success, unlocking more payment options for travellers, guests and shoppers,” says Heffron.
For more information go to https://www.upgrade.com/flex-pay/ or email press@upgrade.com.
