TORONTO — Uniworld Boutique River Cruise Collection has unveiled a new brand strategy as part of its 2018 brochure.

‘The World is Your Canvas’ encourages travellers to embark on a Uniworld journey to discover both the world and themselves, says the company.

“Uniworld has upheld an unparalleled standard of excellence for more than 40 years,” said Ellen Bettridge, President & CEO, Uniworld. “We continue to deliver this level of quality with the new 2018 brochure, which delves deep into the brand’s history and strategically narrates the story behind the design of each ship. These additions to the brochure reflect a new direction for Uniworld in which we place value on identifying the key elements that set us apart.”

Programs and excursions are geared to first-time travellers and experienced river cruisers alike.

New for 2018 and outlined in the brochure are Uniworld’s Enchanting Danube & Prague, Remarkable Rhine and Enchanting Danube & Munich itineraries, sailing the Rhine and Danube Rivers and offering coinciding multigenerational departure dates with special family programming.

The Remarkable Rhine itinerary will incorporate the exploration of Jewish heritage and culture along the Rhine, as well as offer ‘The Choice is Yours’, giving guests alternative ways to discover Germany, France, The Netherlands and Switzerland.

Uniworld says the 2018 brochure is designed to serve the needs of travel agents “by illuminating the Uniworld story”, so agents can educate their clients on the brand’s distinguishing qualities.

With a portrait orientation to better fit agents’ display racks, the brochure encompasses all of Uniworld’s products, including ships and itineraries in all 26 countries, as well as the themed cruises and multigenerational programs.