NEW YORK — Virtuoso has welcomed Úna O’Leary, a former CWT executive, as its new General Manager, Canada.

O’Leary, who most recently served five years as senior director of Marketing & Strategic Partnerships, North America at CWT, a Virtuoso member agency, is based in Toronto and will now be responsible for driving Virtuoso’s business development to increase its footprint within Canada.

O’Leary’s appointment represents the latest in strategic global hires for Virtuoso, which earlier this year announced new General Manager roles in other regions including Latin America and the Caribbean, as well as Europe, Middle East and Africa.

“Positioning Virtuoso leaders in each of our markets will play a critical part in our drive to pandemic recovery and beyond,” said Michael Londregan, Virtuoso’s senior vice president, global operations. “Úna will bring to our team vast distribution expertise along with in-depth knowledge of the Canadian market, an important region for Virtuoso, and one of the most prolific travelling nations in the world.

“We welcome Úna and look forward to her talent to execute our strategy of both building a powerful Virtuoso brand globally and delivering a distinct value proposition to our members and partner suppliers.”

In addition to her time at CWT, O’Leary also held senior-level positions at Ensemble Travel Group as well as CIBC Insurance and American Express, where she was recognized for building strong partner and stakeholder relationships. But it was her time at CWT that she says will prove invaluable to her new role at Virtuoso.

“During my time at CWT, I managed the Virtuoso relationship and it allowed me to get to know the organization from the agency perspective,” she says. “I’m very happy to be back in the Virtuoso family and look forward to working with their dedicated team of professionals to further expand their presence and partnerships within Canada.”