TORONTO — Following the successful inaugural sailing of ‘The B’, U by Uniworld has announced expansion plans: the Millennial-focused cruise line has set its sights on Asia with plans to sail the Mekong River with a third ship. A fourth ship is also expected in due course. No launch dates have been set at this time.

Petra Nemcova, U by Uniworld’s ‘Guardian Angel’ and former Victoria’s Secret supermodel participates in a drum circle aboard The B’s maiden voyage along the Seine with Brett Tollman, global CEO of The Travel Corporation.

“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, President & CEO of Uniworld. “It’s very exciting to see this vision come to life and to have such influential, well-travelled young people onboard to experience it for the first time. There has been such tremendous interest for The B and The A and we’re excited to bring this innovative concept to more destinations.”

The B debuted in Paris on Oct. 7 and set sail on its maiden voyage along the Seine River with social media influencers, travel agents and contest winners all onboard to get a sneak peek of the first river cruise ship designed specifically for cruise passengers ages 21 – 45.

The B was renamed following extensive renovations and design changes of Uniworld’s River Baroness ship. Following the renaming ceremony, guests on the preview voyage danced the night away, then relaxed in subsequent days with yoga and camping on the top deck and mixology, impressionist paint and wine classes.

The B Suite (photo courtesy of U by Uniworld)

Offshore, guests experienced some of U’s unique, immersive excursions, such as a panoramic breakfast on a Gastronome bus, treasure hunt at the Louvre, secret tour of Versailles and a Paris City Roofs tour.

With capacity for up to 120 passengers per voyage, The B has four Suites, 26 Balcony Bedrooms, 29 Studio Bedrooms and two Studios Bedrooms with triple occupancy, all with waterfront views and equipped with built-in Bluetooth speakers.

A pioneer in sustainable tourism, U offers organic BeeKind amenities in all rooms, uses WhatsApp and email for internal communication (doing away with the traditional paper daily itineraries common on cruise ships), displays menus on screens in the bar and restaurant and has a Press Reader app for guests to receive news onboard.

U by Uniworld is also creating an app that will connect travellers before, during and after their trips together, which will debut in March 2018 ahead of the first bookable sailings.

Sailings on The B and U’s second ship, The A, start in April 2018 with prices starting from US$200 per person, per day. Four eight-day itineraries – The Seine Experience, Rolling on the Rhine, Germany’s Finest and The Danube Flow – will sail along the Rhine, Main, Danube and Seine Rivers, with overnight stops and longer stays available in major cities including Paris, Vienna, Amsterdam and Budapest.

U by Uniworld will also offer two five-day holiday itineraries – Dashing Through The Danube and A Merry Little Christmas Cruise – during the holiday season.

The B Restaurant (photo courtesy of U by Uniworld)