TORONTO — The leading news source for the Canadian travel trade, Travelweek has seen record reach on its top social media channels with 906,075 impressions from July to September 2017.

“The majority of the impressions came from our Facebook page with almost 700,000 coming from that channel,” said Michael Smith, Digital Product & Content Manager, Travelweek.

“In the past we just put everything we had on every channel,” said Smith. “Now that we have a bigger audience, we are being more disciplined about what stories we post where.”

“We decided to start a new group so we can post incentives, fams and events that are only for Canadian travel agents.”

Agents wanting to register can go to facebook.com/groups/356596738130166/ “and let us know what agency they are with and an email address to help us verify it,” said Smith.

The long-time leader among Canadian travel trade print publications, Travelweek continues to be the leader among Canadian travel trade publications on social media with 4,100 followers on Facebook; 13,200 on Twitter; 950 on Linked In; 1,180 on Instagram and 330 on YouTube.

Beyond breaking news, sister site Xplr VR also made some waves on Facebook with 360 videos of new openings in Toronto.

“We decided the best way to see a new hotel was in 360 and it ties in well with XplrVR’s content,” said Smith. A recent video of the new Bisha Hotel Toronto got 4,400 views and a video of Flight Centre’s new Travel Centre is already up to 3,500 views.

To follow Travelweek on Facebook go to facebook.com/travelweek.ca.