TORONTO — In a first for North American consortia, TRAVELSAVERS Canada is partnering with Trees4Travel to double the promise of planting trees while also investing in renewable energy.
TRAVELSAVERS estimates it will save 341 tons of carbon emissions and fund the planting of over 2,000 trees to rebalance the effect of 13 company events by the end of 2025.
The trees will be planted in developing countries such as Kenya and Nepal, improving a community’s economic situation, restoring ecosystems and biodiversity, and creating forests for future generations.
TRAVELSAVERS is promoting the progress of its Trees4Travel partnership to agency affiliates through a customized dashboard with updates on tree-growing and reduced emissions.
“Sustainable travel is not a trend. It is a necessary move to protect our planet and to satisfy the needs of our environmentally conscious customers,” says Jane Clementino, TRAVELSAVERS CANADA’s Senior Vice President and General Manager. “We know that 83% of global travellers think sustainable travel is now vital, with 69% committed to reducing the carbon footprint of their trip or paying to offset this whenever possible. Tree planting is a climate-positive action, and we’re excited to make this part of our corporate responsibility and mission.”
Trees4Travel takes an extra step by backing up each tree planted with investments in renewable energy projects such as wind and solar power. It does this with certified emissions reduction carbon credits approved by the United Nations. In this way, the organization both reduces the carbon emitted today and helps with future carbon removal.
“We are delighted to be working with trailblazing companies such as TRAVELSAVERS, inspiring positive change in our industry and walking the talk. Our values are clearly aligned for a better, safer, more equitable world, as together we strive to support 13 of the 17 United Nations Sustainable Development Goals,” said Fiona A Barclay, Vice President of North America, Trees4Travel.
TRAVELSAVERS is promoting the progress of its Trees4Travel partnership to agency affiliates through a customized dashboard with updates on tree-growing and reduced emissions. The company says that photos, video footage, satellite imagery, and maps help it track its carbon emissions via monthly email reports and an online reporting tool.