ATLANTA — Travelport and Air Canada have signed a new long-term agreement that will allow both companies to collaborate on merchandising, branding and technology.

Under the full content agreement, Travelport-connected agencies in over 180 countries will have real-time access to search, sell and book Air Canada’s fares and inventory through the Travelport Travel Commerce Platform.

In return, Air Canada will expand its use of Travelport’s technology solutions, including Travelport Rich Content and Branding, to display its branded content and ancillaries to agencies. Travelport will also connect to Air Canada’s API content via the Travelport Universal API and Travelport Agencia.

“Today marks an exciting chapter in the partnership between our two companies by laying the groundwork for us to continue working together on next generation technologies and merchandising solutions that provide travel agents and travellers with the best branded products, best branded services available and the best branded content in the travel industry,” said Duncan Bureau, Air Canada’s Vice President, Global Sales.

“As only one of a small number of global carriers flying to all six inhabited continents, we look forward to partnering with Travelport and its vast global network of connected agents to fuel Air Canada’s growth and success across the globe.”

Air Canada also recently agreed to use Travelport’s EMD + technology, which allows the airline to process ancillary sales with travel agencies, beginning with Preferred Seats and Advance Seats.