MISSISSAUGA, ON — Former Air Canada Vacations President & CEO Zeina Gedeon is returning to the industry at TravelBrands Inc. where she becomes Chief Executive Officer, effective Sept. 14, 2015.

“We welcome Zeina to the team and look forward to having her lead the transformation of TravelBrands into a leader within the Canadian marketplace, with her proven record for success in this industry. We look forward to her coming on board and being part of this exciting venture,” said Frank DeMarinis, Owner.

“Zeina brings a wealth of talent, a proven leader with extensive travel industry experience, and her ability to bring people together in this very strategic role.”

Gedeon will be working closely with the DeMarinis brothers who will now devote more time to the company’s strategic growth.

She will be sharing her time between TravelBrands’ Toronto and Montreal offices.