TORONTO — TravelBrands is doubling down on its commitment to providing travel advisors with better service, and it’s using technology to do it.

Launched in collaboration with Local Measure, the company has announced a state-of-the-art contact centre and telephony solution that will service thousands of travel advisors across Canada. By leveraging Local Measure Engage for Amazon Connect, TravelBrands will provide seamless inbound/outbound voice communication and CRM integration across the entire call centre.

“We are thrilled to have collaborated with Local Measure to transform our operations,” said Nathalie Tanious, President & CEO of H.I.S.-Red Label Vacations. “This initiative was essential to meet the growing demand and increasing volume we are experiencing. The new contact centre solution optimizes our operational efficiency and greatly elevates the experience we offer. The project required immense effort, and our team executed this transformation flawlessly.”

Local Measure Engage is a pre-built contact centre platform that uses the power of AWS and Generative AI to provide customers with highly personalized experiences. According to Tanious, by integrating cutting-edge technology with customer relationship management tools, TravelBrands aims to enhance the overall experience for advisors while improving productivity.