TORONTO — Following Norwegian Cruise Line’s groundbreaking announcement that it will start paying commission on NCFs starting Jan. 1, Travel Leaders Network has taken steps to ensure its members will qualify for the new initiative.

Announced last week on Nov. 2, NCL’s new policy, the first of its kind for any major contemporary cruise line, includes compensation for travel advisors on non-commissionable fares (NCFs) for reservations booked outside of the 120-day window. The new payment policy will go into effect on Jan. 1, 2023, for reservations made outside of final payment, on sailings departing May 1, 2023 onward. To qualify, travel advisors must submit a marketing plan through Norwegian Central by Dec. 31, 2022.

“This is a breakthrough move by Norwegian Cruise Line,” said Roger Block, President, Travel Leaders Network. “We are thrilled that NCL is recognizing the important role travel advisors play in the success of their business and we are prepared to help our advisors take full advantage of this incredible opportunity.”

Travel Leaders Network will provide its North American members with sample marketing tactics so that they can choose from a menu of options, selecting the ones that work best for them. The tactics will be sent to members in about two weeks.

“At Travel Leader Network, we have a thorough understanding of each of our members’ business models, which also vary by geographic location,” added Block. “Our options will provide topics and items that members can tweak and implement into their own marketing plans for NCL. We fully support that members will proactively market NCL now that this profitable benefit has been extended.”

For more information go to www.TLNetwork.ca.