TORONTO — Travel Edge has announced Shannon Whitebread as its new Director of Business Development.

In her new role, Whitebread will be responsible for analyzing target markets and identifying prospective opportunities with the objective of driving travel advisor acquisition. She joins Travel Edge from Insight Vacations, where she collaborated with industry partners to oversee strategic relationships with national account sales executives and managers.

“I’m excited about the opportunity to be part of the team at Travel Edge,” she said. “This is a difficult time for the travel community, and we are here for those looking for a premiere luxury agency. Travel Edge understands and celebrates the craft of the Luxury Travel Advisor. We have created a home for advisors that supports each and every business individually so that advisors can do what they love, sell travel.”

Michael Johnson, EVP Travel Edge, adds: “We are excited to welcome Shannon to the team. Travel Edge is focused on the future of our industry – we believe our clients desire for travel will only increase after COVID-19. We are creating a premiere luxury agency that is prepared for brighter days ahead.”

In combination with Whitebread’s appointment, Travel Edge is launching a new signing bonus program for advisors looking to join the agency. The new Travel Edge bonus program not only rewards the new advisor, but also the advisor who has recommended them for the network