MONTREAL — Transat is calling its new family campaign its largest one ever, spanning multiple platforms including Web, social media, radio, display and print advertising.

As part of ‘The Family Time Promo’, the tour operator has unveiled an all-new section on its website, transat.com/family, devoted entirely to families. It features useful information such as offers and promotions under way, hotel profiles, recommendations based on interests and suggestions for excursions.

Also, six social media content creators and their families recently flew to Mexico, Dominican Republic and Jamaica to vacation at five Transat Family Collection hotels, all of which cater to families with features like kids’ clubs with extended hours, free meals and stays for kids, and free Wi-Fi. Participating family members Jasmin Shannon, Eve Mayrand, Trisha Enriquez, Daneta Budalich and Carolane and Josiane Stratis have since posted pictures and Stories on Instagram detailing their resort stays.

“This campaign reflects our desire to speak directly to families who mainly book beach getaways to enjoy some quality time together,” said Geneviève LeBrun, Vice-President of Marketing at Transat. “The campaign presents various images and a surprising video about an offbeat invention designed to remind us of the importance and irreplaceable nature of time spent with the ones we love.”

Perks extend to Air Transat, with families enjoying everything from exclusive check-in counters and kids meals to priority boarding. Plus, the Kids Club is available free of charge for mini-globetrotters aged 2-11 and includes a membership kit filled with customizable travel goodies.

Lastly, with Air Transat, families automatically get free standard seat selection to ensure that children 12 and under and their parents (or guardians) sit together onboard.