TORONTO — In celebration of World Tourism Day today, sister brands Trafalgar and Costsaver have doubled down on their commitment to responsible tourism by offering a minimum of one MAKE TRAVEL MATTER Experience on every land tour by 2023.

Launched in 2020 on itineraries across the brands of parent company The Travel Corporation (TTC), MAKE TRAVEL MATTER Experiences are conscious travel experiences that have been carefully selected for their positive social and environment impact on local communities. There are 98 of these unique experiences around the world, particularly in Asia where 100% of trips already include a MAKE TRAVEL MATTER Experience.

Since the launch, both Trafalgar and Costsaver have been contributing directly to the United Nations Sustainable Development Goals (UNSDGs) by offering guests meaningful travel opportunities. Using a proprietary assessment tool developed exclusively for Trafalgar and The Travel Corporation’s family of brands, MAKE TRAVEL MATTER Experiences are assessed against a robust set of criteria directly tied to these UN Global Goals.

Trafalgar’s and Costsaver’s 2023 initiative comes at a crucial time, says TTC, as the travel industry looks to rebuild after more than 62 million jobs were lost last year due to the pandemic.

“As a company with sustainable and responsible travel ingrained in our DNA, we are taking every step possible to secure the future for our industry,” says Gavin Tollman, Global CEO of Trafalgar and Costsaver. “In the wake of the pandemic, every travel organization should be reviewing and assessing their operations in line with the UN Global Goals and this is just one way we are securing a more inclusive future for the people and places we visit and our guests.”

Gemma Myhill, Trafalgar and Costsaver’s Global Sustainability Officer, adds: “With this change, not only will our guests continue to have incredibly rich experiences when they tour with us, they will also know their travels will meaningfully give back to local communities, wildlife and the planet, no matter the destination they choose.”

Travellers can identify these experiences by looking out for the MAKE TRAVEL MATTER Experience seal on www.traflagar.com and www.costsavertour.com/en-ca. To learn more about The Travel Corporation’s ‘How We Tread Right’ strategy, click here.

For more information about MAKE TRAVEL MATTER Experiences, go to https://ttc.com/mtm-experiences/.

World Tourism Day, commemorated each year on Sept. 27, was first launched in 1980 by the United Nations World Tourism Organization to build awareness of tourism’s social, cultural, political and economic value. Noting how the COVID-19 pandemic has had a massive social and economic impact, particularly on marginalized groups, this year’s World Tourism Day will focus primarily on ‘Tourism for Inclusive Growth.’ For more information go to https://www.un.org/en/observances/tourism-day.