TORONTO — TPI remains committed to providing business support for its members with the launch of the ‘Navigating Out of a Crisis’ e-book featuring practical suggestions for future growth.

According to CEO Zeina Gedeon, now that the immediate crisis of dealing with immediate cancellations and repatriation has cooled, members should be using this time to better their business and put strategies in place to ensure they stay relevant.

“Selling travel today is very different than it was pre-pandemic, and as we move out of the pause it will continue to be different,” said Gedeon. “TPI is confident that the travel advisor’s role will be more critical to the travelling public than ever before. We know that when restrictions start to lift, the floodgates will open and now is the time for you to start planning for the comeback.”

The e-book is designed with travel advisors in mind and outlines ways that they help build back their business stronger than ever. These include connecting with clients to stay top of mind, knowing their value and charge for their time, and gaining clarity and focus for their business.

“As a company, we too are following this framework,” added Gedeon. “TPI has continued to connect with our network with weekly calls, regional meetings and training. Our Virtual Consumer Event series has been well received by our advisors and their clients, we are seeing record-breaking registration numbers and seeing bookings as a direct result, and of course, our Re-Ignite Sessions with Sandra McLemore are a fantastic free resource we have provided exclusively to our advisors to enhance their knowledge on ways to connect with their clients and reignite their business.”

TPI has seen a positive increase in its recovery trends, starting in November and peaking in December, with levels slowly returning to December and seeing significant growth in 2022 bookings versus 2019.

Over the last 10 months, TPI has invested in upgrading, enhancing and updating its back office, database and training programs. All changes, said Gedeon, were made to ensure that when travel rebounds, its advisors are well equipped with the tools to be successful and optimize the opportunities ahead.

To download a copy of TPI’s e-book go to tpi.ca.