TORONTO — Travel Professionals International (TPI) has announced that after 22 years, it has updated its brand and launched a new logo, which was unveiled at the 2016 TPI Annual Conference, ‘Sea Change’.

“Our new brand is a reflection of our legacy of 22 years in the travel industry. TPI’s brand is synonymous with excellence, integrity, and strong relationships. Our network of over 800 travel advisors are truly professionals who have earned the title ‘advisor’ by always exceeding expectations for their clients. Today, our brand retains these same key elements with a new modern style.”

The refreshed look builds on TPI’s previous logo while evoking feelings of the ‘Golden Age’ of travel. This new logo reawakens the feelings of the past in a fresh way, as countless studies reveal that more and more travellers are realizing the value of a travel advisor.

“Today, advisors heard about how we’re continuing on our innovative journey – expanding on enhanced programs and margin growth for existing advisors – and focusing our recruitment efforts to bring on highly-qualified travel advisors to our team to better increase our buying power for the benefit of all advisors. Continuing on that journey today, we were excited to present a refreshed branding for TPI”, Chia continued.

The 2016 TPI Annual Conference welcomed nearly 200 TPI travel advisors, guests, staff and travel partners. It was presented by TPI and its preferred partners, including Celebrity Cruises, Air Canada, Air Canada Vacations, Allianz Global Assistance and Transat Holidays, among others.