TORONTO — Tourism Australia has appointed PR agency TURNER to support its PR and communication activities in North America.

TURNER will implement and manage Tourism Australia’s brand marketing strategy through consumer and trade media, influencer and advocacy relations, social media, issues management, and consumer, stakeholder and media events.

TURNER will oversee its partner agency Faulhaber Communications, to support the Canadian market.

“North America is one of our most important global markets, and TURNER’s experience, relationships and integrated ideas serving diverse audiences is exactly what we need to maintain Australia’s stature as one of the world’s leading tourism destinations and encourage travellers to discover what is on offer Down Under,” said Tourism Australia’s Vice President of North America, Chris Allison.

Pre-pandemic Canada was Australia’s 13th largest market for total visitor expenditure, generating a combined AUD$4.8 billion in total expenditure in 2019. The U.S. has traditionally been Australia’s second largest market.

Says Angela Berardino, Chief Strategy Officer at TURNER: “Tourism Australia is a global leader in tourism marketing; their creativity and innovation in this space has inspired so many of us who work in this field. Connecting travelers with the authenticity, adventure and history of Australia is an honour for our agency.”

TURNER will represent Tourism Australia from its New York office, as well as Chicago, Denver, and Portland.

Faulhaber Communications will represent Tourism Australia from Toronto, Vancouver and Montreal.