TORONTO — Tahiti Tourisme is looking to expand its presence in Canada by appointing Zeno Group as its new marketing agency of record in the country.

The Destination Marketing Organization for The Islands of Tahiti awarded Zeno with the integrated marketing assignment following a multi-round RFP process that began in August 2023. 

Kicking off this month, Zeno’s AOR mandate will include strategic planning, creative, PR, travel trade engagement, partnerships, influencer, digital, social and experiential. Over the course of the partnership, Zeno will promote Tahiti as the ultimate escape for Canadian travellers through marketing campaigns that highlight all the natural wonders, unique adventures, and welcoming culture that Tahiti has to offer.

“We are thrilled to welcome Zeno into the great Tahiti Tourisme family and look forward to working with them to promote our beautiful islands in Canada,” said Gina Bunton, Chief International Operations Officer for Tahiti Tourisme HO. “We are convinced that this new collaboration will allow us to improve our visibility and efficiency across Canada.”

Julie Georgas, Managing Director, Zeno Canada, added: “Canadian travellers are looking to escape the stress and ordinariness of everyday life and Tahiti is the antidote to both. When someone travels to Tahiti they are welcomed into a world of wonder and natural beauty with all the warmth of the Polynesian culture. Their stress melts away and they can find themselves again in paradise. Zeno is honoured to represent the Islands of Tahiti in Canada and to help more Canadians discover the true magic of Tahiti.”

For more information on travel to Tahiti go to TahitiTourisme.org.