LONDON, UK — The World Travel & Tourism Council (WTTC) has appointed Gloria Fluxà as its new Vice-Chair and Chair of its Sustainability Committee.

Fluxà, who also serves as Vice-Chairman and Chief Sustainability Officer of Iberostar Group, takes over the role from Intrepid Group co-founder and Chairman Darrell Wade, who took the reins in 2020. 

“I am honoured to take on this role supporting our industry’s commitment to drive meaningful change. Responsible tourism isn’t just a vision, it’s a necessity for our planet and the well-being of our communities,” said Fluxà.

Julia Simpson, WTTC President & CEO, added: “Firstly, I would like to thank Darrell for his hard work and dedication to the role over the last few years. His contribution has been invaluable.

“Gloria’s impressive track record, her dedication to sustainability and her vision for harmonizing economic growth with environmental preservation and social impact make her the perfect fit for her new role as Vice-Chair at WTTC and Chair of the Sustainability Committee.”

Fluxà has held the position of Vice-Chairman and Chief Sustainability Officer at Iberostar Group since 2018, championing sustainability initiatives and driving the company’s commitment to responsible tourism. In May 2018, she was named a ‘Young Global Leader’ by the World Economic Forum for her efforts to advance sustainable tourism, particularly in the area of marine and oceans preservation through the ‘Wave of Change’ movement. This initiative focuses on reducing plastic consumption, promoting sustainable fishing practices and enhancing coastal health.

During its Global Summit, which took place earlier this month, WTTC also announced Greg O’Hara, Founder and Senior Managing Director of Certares Management LLC, as its new Chair.