TORONTO — Jeff Carpenter has returned to TravelBrands as its new Strategic Account Manager.

With over 20 years of travel industry experience, Carpenter will work closely with select TravelBrands’ retail partners to provide tailored solutions, identify growth opportunities and ensure they receive the highest level of support in his newly created role.

Carpenter is no stranger to the TravelBrands team, having previously served as Business Development Manager for Western Canada.

“We’re excited to welcome Jeff back to the TravelBrands family,” said Bruce Lidberg, Director of Sales at TravelBrands. “Having worked alongside Jeff for many years, I have seen firsthand his dedication, strategic mindset and ability to build lasting relationships. His return to TravelBrands in this key role underscores our commitment to providing top-tier support and solutions to our valued retail partners.”

Carpenter can be reached at jeff.carpenter@travelbrands.com.