TORONTO — The Travel Corporation (TTC) has confirmed the permanent appointments of Simon Jones as Chief Executive Officer and Melissa DaSilva as Deputy Chief Executive Officer for TTC Tour Brands.
DaSilva had been serving as Interim CEO since October 2024.
Jones joins TTC from Away Resorts, where he led a successful business turnaround and financial restructuring. His previous experience includes serving as Managing Director of Premier Inn and Restaurants, where he oversaw a workforce of 33,000 across 1,300 locations. During his tenure, he played a key role in growing revenues by nearly £1 billion and increasing EBITDAR by £300 million, reaching £2.7 billion and £1.1 billion, respectively.
In his new role, Jones will work closely with DaSilva, who takes on an expanded role as Deputy CEO. She will continue to oversee all source markets while maintaining a leadership role in shaping TTC Tour Brands. Previously, as President of TTC Tour Brands for North America, DaSilva implemented strategic business enhancements that led to increased productivity and record profits.
On DaSilva’s leadership qualities, Carl Leaver, Chairman of TTC, stated: “Melissa has been an exemplary leader throughout her interim appointment, guiding the Touring division with clarity and vision. Her permanent appointment reflects her outstanding contribution and the value she brings to the business. We’re also delighted to welcome Simon, whose directly aligned experience will be instrumental in driving the next phase of TTC’s success.”
Jones expressed his enthusiasm for the new role, saying: “I am tremendously excited to be joining The Travel Corporation as the CEO of Touring. The Travel Corporation has an incredible track record of growth, delivering world-class travel experiences across a diverse range of brands and markets, backed by a clear commitment to be a responsible leader within travel. I am looking forward to working with my new colleagues, and our suppliers and partners, to build on this strong foundation and deliver the next growth chapter for the business.”
DaSilva also shared her thoughts on the appointment: “I am honoured to continue serving TTC in my new role as Deputy CEO, Touring. I look forward to partnering with Simon and our dedicated team as we build on our achievements and drive forward innovative strategies for future growth.”
Jones’ official start date will be confirmed in the coming weeks. Until then, DaSilva will continue in her interim capacity to ensure strong leadership and continuity for the division.
