TORONTO — Sunwing Vacations has launched a new tier system for all-inclusive Cuba resorts to help travel advisors book the right accommodations for their clients.
Called ‘Cuba Collections,’ the new system better distinguishes the types of properties and experiences customers can expect while in Cuba. It includes three all-inclusive resort tiers that highlight minimum standards and criteria, making it simple for advisors and their clients to plan and book Cuban vacations.
“Cuba is a top-selling destination for Sunwing Vacations and this is thanks in large part to the dedication of the travel advisor community,” said Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group. “To best support our advisors in educating clients on Cuba, we’re introducing Sunwing’s Cuba Collections, with the goal to be as transparent as possible and set clear expectations around our in-destination offerings, while ensuring advisors are equipped with resources to help our mutual clients uncover what makes Cuba truly great for a memorable vacation that best suits them and their budgets.”
In addition to Cuba Collections, Sunwing has also created the helpful ‘Travel Advisor Guide: Cuba Tiers’ packet, which includes further details that will aid advisors in selling Cuba. The packet is available on the Sunwing Agent Portal at www.sunwingagents.ca.
Sunwing’s Cuba Collections includes the following:
Cuba Core
- Ideal for craving an authentic experience
- Budget-conscious vacationers seeking all-inclusive convenience with basic amenities
- Travellers who plan to immerse themselves in the local culture and explore off resort
Cuba Classic
- Those seeking a balance between off-resort exploration and resort relaxation
- Value-oriented families looking for added resort amenities and dining options
- Adults and groups in need of some extra variety
Cuba Comfort
- Travellers seeking an upgraded Cuban experience
- Couples or honeymooners celebrating special occasions
- Families or groups wanting a wider range of on-site activities and amenities
Sunwing Vacations offers more than 100 Cuba resorts. For more information go to www.sunwingagents.ca.
