MONTEGO BAY — Sunwing Vacations has taken its popular Vacation Van experience beyond Canadian borders, bringing an interactive trivia adventure to Montego Bay, Jamaica.
Adam Growe at Riu Palace Aquarelle in collaboration with Sunwing Vacations (CNW Group/Sunwing Vacations Inc.)
In partnership with RIU Hotels & Resorts, the tour operator teamed up with Canadian game show host Adam Growe, best known for hosting Cash Cab, to surprise travellers with engaging quizzes and exciting prizes.
Following its successful debut in Toronto last fall, Sunwing’s Vacation Van activation aimed to combine the thrill of a game show with the spontaneity of travel, reinforcing the company’s commitment to making every moment memorable. The latest edition in Jamaica unfolded over three days with support from NexusTours.com and Chukka Caribbean Adventures, delivering a fun-filled experience that highlighted Sunwing’s “Save More, Do More” mantra.
A Three-Day Trivia Adventure
Day 1: Sunwing’s partner NexusTours.com played a key role in kicking off the experience. Upon arrival in Montego Bay, Growe entertained passengers on their resort transfer with a friendly trivia game, offering prizes from NexusTours.com.
Day 2: Sunwing guests at Riu Palace Aquarelle participated in an exclusive trivia challenge near the Ska Bar in the resort’s outdoor entertainment area. Contestants competed head-to-head for a chance to secure a spot on the next day’s adventure.
Day 3: The final day celebrated the trivia winners with a thrilling itinerary curated by NexusTours.com and Chukka Caribbean Adventures. Guests enjoyed ziplining, bamboo river rafting, horseback riding, ATV excursions, a traditional Jamaican lunch and rum tasting at Good Hope. Throughout the day, pop quiz moments gave participants a chance to win additional prizes. The biggest surprise came at the end of the adventure when all groups were awarded a free Sunwing vacation package with RIU Hotels & Resorts.
Riu Palace Aquarelle (CNW Group/Sunwing Vacations Inc.)
As one of Canada’s most popular resort brands in sun destinations, RIU Hotels & Resorts provided the perfect setting for this activation. The newly opened Riu Palace Aquarelle, RIU’s seventh property in Jamaica and first in Falmouth, Trelawny, offers a range of family-friendly amenities, including a beachfront location, an on-site water park, a modern fitness centre with the RiuFit program and diverse international dining options.
From Toronto Streets to Jamaican Shores
Sunwing’s Vacation Van first launched in Toronto in November 2024, with Growe surprising locals and testing their travel finance knowledge. Running from Nov. 13-16, 2024, the campaign challenged Torontonians to answer questions about Sunwing’s “Save More” promise for a chance to win Sunwing gift cards and RIU Hotels & Resorts vacation packages. The initiative also featured a concurrent social media contest on @SunwingVacations’ Instagram, allowing followers to participate from home.
“It’s been a blast to bring my quizzical style and trivia fun to Sunwing’s Vacation Van activations, whether on the streets, by the pool or on a day of adventure. The opportunity to experience Jamaica’s kind people, vibrant culture and positive vibes for the first time has me eager to go back,” said Growe.
“Collaborating with Sunwing Vacations to make the everyday and key vacation moments more fun has been fantastic. Plus, a very rewarding moment happened after I returned home from Jamaica. Bumping into one of the winners from the Vacation Van launch in Toronto who had just returned from their Sunwing vacation, I got to hear about the wonderful time they had. Their positive feedback confirmed that we’re creating amazing travel experiences,” he added.
Sunwing’s social media channels (@SunwingVacations) will feature recaps of the Jamaica activation this week, along with an upcoming contest for another chance to join the fun.
