TORONTO — Intrepid Travel has reported the best year in its 35-year history, reinforcing that purpose-driven travel is not just the future – it is also a strong business strategy today.
“I’m exceptionally proud of our team who are delivering the best sustainable, experience-rich trips for our customers and making a positive impact for communities around the world,” said James Thornton, CEO of Intrepid Travel. “In 2025, we are committed to building on this success and working closely with our industry partners to show that travel can bring people together, foster greater understanding, and create positive impact when done responsibly. What we achieved last year is once again proof that it is possible to grow both profit and purpose.”
According to Intrepid’s 2024 Integrated Annual Report, the company saw double-digit growth, with revenue reaching $392.6 million USD, up 17% year-over-year, and EBITDA climbing to a record-breaking $26.9 million USD, a 24% increase.
A Record Year for Business & Impact
Intrepid’s purpose-led model continues to thrive, showing that financial success and social responsibility go hand in hand.
- US$392.6 million in revenue, marking the highest performance in the company’s history
- $26.9 million in EBITDA, proving that sustainable travel is a serious business
- $8 million in bonuses distributed to eligible employees in cash and shares
- 555 staff shareholders, bringing Intrepid’s co-founders’ vision of employee ownership to life
- Second consecutive year of dividend payments
Commitment to Sustainability & Positive Impact
Beyond financial achievements, Intrepid deepened its commitment to sustainability and social impact in 2024:
- Re-certified as a B Corp with its highest-ever score of 102.5 points, placing it among the world’s top B Corps, alongside Patagonia
- The Intrepid Foundation raised $1.5 million for grassroots partners in 39 countries
- Acknowledging challenges with its decarbonisation program, the company is increasing investments to accelerate progress in this area
Expansion Plans for 2025
With North America as a key focus, Intrepid in making significant moves in 2025, including:
- Opening a new U.S. sales and marketing office in Seattle
- Expanding global operations with new country offices (DMCs), including Denmark and Amsterdam (via the acquisition of Dutch travel company Sawadee Reizen)
Customers & Employees More Engaged Than Ever
Intrepid also recorded its highest-ever customer and employee satisfaction scores:
- 81.5 Net Promoter Score (NPS), up 4.5 points, demonstrating record customer satisfaction
- 64 employee Net Promoter Score (eNPS), an all-time high, showing increased employee engagement across its 3,399 employees and tour leaders
To read Intrepid’s 2024 Integrated Annual Report, click here.
