TORONTO — Thanks to a new project launched at Just You in collaboration with Planeterra and Reforest, for every new trade booking made until Feb. 28, Just You will plant a tree in partnership with Planeterra across two sites in Guatemala and Morocco.

Agents will receive an email at the end of the peaks period (Jan. 1 – Feb. 28), detailing information about the tree and its positive impact on the environment and local communities. There is no cost to the travel agent.

“The concept of changing lives through travel represents more than just words for us; it’s inherent in our DNA and runs through everything we do. By linking this project with our trade partners and bookings, we’re showing that every part of the travel sector can play an important role in supporting sustainability and local communities,” said Meg Murgatroyd, Just You’s Head of Trade Sales.

Planeterra’s President Jamie Sweeting added: “This initiative will not only deliver environmental benefits but also foster meaningful economic opportunities for local communities in Guatemala and Morocco. By combining tourism with reforestation efforts, we’re showcasing how travel can drive environmental restoration and community empowerment. This partnership with G Touring exemplifies the transformative power of travel, creating lasting, positive impact for both people and the planet.”

Just You’s site is JustYou.com. Bookings can be made by calling (800) 280-1795.